Capabilities
Market research and commercial insight to guide strategic decisions
The global healthcare industry is becoming more complex - successfully navigating regulatory, market access and policy channels is critical for timely delivery of novel therapies. At Medicus, we leverage deep industry experience, innovative market research, and commercial experience to guide value and access strategies for our clients.
Value & Access Strategy
Medicus helps clients generate and analyze information needed for strategic decisions. Our data-driven approach helps clients understand and respond to market trends, access hurdles, and and evidence needs.
01.
In-depth interviews and advisory boards with payers, providers, patients, and caregivers to generate and test key value messages
Patient journey mapping and modeling to assess the current care landscape
Data-driven landscape assessments to identify market opportunities and challenges
02.
Evaluate evidence needs to support key value messages
Generate early-stage models and literature reviews to identify evidence gaps
Develop strategic evidence roadmaps to guide data generation efforts
03.
Qualitative and quantitative payer research to generate and test pricing strategies
Strategic planning and support for health technology assessment (HTA) reviews
Design, calibration, and adjudication of outcomes-based contracts in U.S. and ex-U.S. markets
04.
Patient support program (PSP) development to ensure successful and compliant patient support
Distribution channel research
Advanced analytics and provider identification to guide field team efforts
05.
Generation of AMCP and global value dossiers to support stakeholder value communication
Publication and dissemination of policy research to advance thought leadership
Review and critique of recommendations from value assessment bodies (e.g., ICER, NICE)
Putting it in Context
Starting with pre-launch planning and continuing throughout the product life cycle, Medicus provides pricing, access, and policy support to drive success
At the intersection of healthcare economics and market access, Medicus helps clients understand the value of their therapies in an ever-changing treatment landscape. We review historical analogues, develop robust value frameworks, and test hypotheses with economic decision-makers
To optimize market success, manufacturers often need to fill evidence gaps to demonstrate treatment value. We help clients identify, prioritize, and plan strategic evidence generation throughout the product life cycle to make sure that value is not left on the table
As novel products reach the market, manufacturers face challenging decisions related to product pricing and market access. We conduct innovative quantitative and qualitative market research to reduce uncertainty for our clients and inform global strategic decisions
As treatment decisions become more complex, it is essential that manufacturers effectively communicate the value of their therapies to diverse stakeholders across the healthcare landscape. We help our clients communicate the value of their products through economic value dossiers, peer-reviewed publications, and market research presentations at industry conferences
Case Studies
Explore case studies with a focus on Value & Access Strategy
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